Project Description

Digital and social media marketing

 


 

The goal of this course is to introduce the concept, principles, functions of Digital and Social Media Marketing to educational staff and organizations that want to promote their work on the web and reach a wider audience. They will receive training on the principles and functions of Digital and Social Media Marketing and will be able to use all the free technologies that the internet has to offer for marketing purposes.

 

Main Topics

– Identifying Online opportunities
– Building up Web Presence 
– Email marketing
– Search Engine Marketing and Optimization (SEM and SEO)
– Search ads and conducting Search campaigns
– Analytics
– Mobile marketing
– Local marketing
– Social media marketing (LinkedIn, Facebook, etc.)
– Social media platforms and strategy
– Online business strategy
– Content marketing
– Online Advertisements

 

Methodology

The methodology that is going to be used in order to introduce the participants into Digital and Social Media Marketing is based on project-based and collaborative learning and aims to activate the participants in the learning process. The methodology includes demonstrations, presentations, videos and workshops where the participants receive tasks they perform themselves in order to get a hands-on experience of the functions and operations of digital and social media marketing.

 

Target groups

This course is targeted at educational staff and organizations that want to promote their work on the web and reach a wider audience.